Encore Entrepreneurs: Business Training for Aspiring Entrepreneurs Age 50+

Registration for the winter 2015-16 course is now open; limited space is available.

Click here to apply to Encore Entrepreneurs today!

Individuals over the age of 50 have valuable professional experience and wisdom; yet statistics show that they are most at risk for long-term unemployment or underemployment. For some, the solution to the problem is to become a consultant in their field of expertise or start a business not directly related to their previous job. The Hebrew Free Loan Society’s Encore Entrepreneurs Program provides individuals age 50 plus with the skills required to successfully launch a business as a path to long-term financial stability.

Program Overview:

This comprehensive and highly-interactive course uses the Kauffman FastTrac® NewVenturetm Entrepreneurship Program, which positions people for success by helping them hone the skills needed to create, manage, and grow successful consulting and other businesses. The course provides guidance and support in a group-oriented environment. Program participants will:

  • Align their business concept with real market opportunities
  • Learn how to set realistic financial goals for their business
  • Determine the unique features and benefits of their products/services
  • Find their target market and clarify their competitive advantage
  • Determine steps to profitability
  • Identify potential sources of funding for their business
  • Learn about social media and e-commerce marketing
  • Find resources in their communities for ongoing business planning

Encore Entrepreneurs is taught by two skilled facilitators, both of whom are experienced entrepreneurs. Each session includes presentations from facilitators and break-out groups on exercises, assignments, and business plans. Expert guest speakers in business marketing, law, social media, and other areas offer insights into starting and managing a business. The course runs for 12 consecutive Wednesdays.  All classes meet at UJA-Federation of New York (130 East 59th Street in Manhattan) from 10 am to 2 pm, except for the initial introductory session, which meets for 1.5 hours. The subsidized cost per person is $200 and includes FastTrac® New Venturetm entrepreneur manual, content supplement workbook, and access to an abundance of online tools and templates. This course is offered by the Hebrew Free Loan Society with the support of UJA-Federation of New York.


You are eligible for Encore Entrepreneurs if you…

  • Were born between 1945 and 1965
  • Have a specific idea for a new business
  • Have an economic need to plan for your financial future
  • Can commit to attending all sessions and completing all assignments
  • Are a resident of one of the five boroughs of New York City, Westchester, or Long Island (Nassau or Suffolk)


Click here to apply!

Click HERE to read the Jewish Week article about Encore Entrepreneurs

Click HERE to view video testimonials from our past course takers

Contact Tiffany Goldberg at businesstraining@hfls.org or (212) 687-0188 ext. 212 for more information about Encore Entrepreneurs.




Eye-opening and inspiring." Those are the two words I think of first about my experience as a participant in the Fastrac Baby Boomer class. Having an idea about a new business and understanding all the moving parts involved in making it a reality are two different things. The class facilitators opened my eyes to many factors previously not taken into account. The camaraderie, support and honest feedback amongst the class members was an added benefit. - Steve Felix


The HFLS FastTrac course for Baby Boomers was excellent. The two facilitators/instructors presented extensive material in a very interesting, engaging manner. The consultants; lawyer, accountant, marketing and social media expert added first-hand knowledge and expertise to the course. The group of participants were very supportive of each other. I left the course feeling motivated, more knowledgeable about small businesses and the myriad of resources in NYC. I have embarked on my new business and plan to be successful. Thanks so much. - Harolyn Cohen


I am deeply grateful to Hebrew Free Loan, its leaders and funders for making the fastTrac program available to me. i am now building my organization, pathways to parnassa, full-time, and I am miles ahead on the process because of fastTrac. Sevanne and Steve are worth their weight in gold, even before the crash. Fasttrac taught me how to take an idea and create a business. it gave me a framework for building, and a vocabulary for connecting to the resources and guidance that will make it real. every class was valuable and well planned. every conversation with sevanne and steve revealed that how much they know is only exceeded by how much they care.
please continue to make this program available throughout our community. thank you again. - Rabbi Mordechai Kruger, M.S. JCTC


Before Fasttrac...DaytrippersNY was just a daydream. Maybe I would get to it someday, again. I had tried several times before and the business just didn't get going as fast as I wanted it to, so I folded. With the Fasttrac course, however, I got the kick in the pants I needed to make this dream a reality. I realize now that being an entrepreneur is NOT a hobby but a real full-time job! Businesses don't just happen - you have to work at it and it may take a while before it bears fruit. But the course helped me to make that commitment. I learned and I networked and I got support from the instructors and the sponsoring agencies...how can I fail? Only if I give up....and I won't. - Marsha Sternstein


Oh how I loved that class! I learned so much, was turned on to things that hadn't even occurred to me to think about, and met some great and interesting fellow travelers -- how fun and energizing to be in a room of other baby boomers. I can't say enough good things about that class. - Margaret Manos


This course has been extremely useful to me, the curriculum systematic and clear. Coming from a social service background, I did not have the experience or skills needed to launch and run a business. The trainers and speakers they have brought in have presented real life situations in an inspirational and compelling manner. We have been made aware of of the potential pitfalls and joys of being entrepreneurs. Sevanne is one of the best trainers I have ever experienced- so dynamic and engaging. - Ehudit Moth