Shana Novick, Executive Director
Shana Novick joined the Hebrew Free Loan Society as its Executive Director in 1995.
Under her leadership, the Society has created an array of innovative new programs to address the needs of the disadvantaged in today’s community, including the only microenterprise programs in North America targeting the Former Soviet Union (FSU) and Haredi communities. Over the past 15 years, the Society has doubled the amount and number of loans it administers, doubled its fund balance, and doubled the size of its staff to better serve those in need.
Shana brings to her position deep knowledge both of the FSU community and the greater Jewish community, having lived and traveled extensively in both the FSU and Israel. Prior to her work at the Society, Shana served as a Resident Counsel at the Ford Foundation, where she worked with program staff making loans to support cutting-edge charitable projects such as low-income housing development and minority entrepreneurship.
She is a graduate of Barnard College, Wurzweiler School of Social Work and New York University School of Law.
Kim Kaplan, Deputy Director
As Deputy Director of the Hebrew Free Loan Society, Kim manages HFLS’s loan programs and is involved in all facets of the organization’s operations, including marketing, communications, strategic planning, and fundraising.
Prior to joining HFLS, Kim held positions in grantmaking, fundraising, communications, education, and administration at NY Jewish organizations including The Jewish Theological Seminary, the Conference on Jewish Material Claims Against Germany, and Hebrew Union College-Jewish Institute of Religion. She is the Board Chair of Advancing Jewish Professionals of NYC, a volunteer-led organization that coordinates professional development programs for early- and mid-career Jewish communal professionals, and a 2014-15 Community Connections Fellow with the Jewish Community Relations Council of NY.
Kim holds an MPA in Nonprofit Management and an MA in Judaic Studies from New York University, and a BA in Jewish, Islamic and Near Eastern Studies from Washington University in St. Louis.
Rona Gottlib Bochenek, Director of Finance and Administration
As Director of Finance and Administration at the Hebrew Free Loan Society, Rona oversees the finance department and is responsible for four UJA-Federation of New York scholarship funds for higher education.
Prior to joining the HFLS, Rona was a Program Director at Israel at Heart, an international advocacy nonprofit organization, where she created and marketed new programs, as well as oversaw the coordination and production of large-scale events and volunteers.
Born and raised in Israel, Rona served as an instructor of decoding courses in the Israeli Defense Force. Rona received her MPA from the Robert E. Wagner Graduate School of Public Service, New York University, and her BA from Ono Academic College in Israel.
Tiffany Goldberg, Director of Entrepreneurship Education
As Director of Entrepreneurship Education, Tiffany oversees the administration of basic business courses for the Haredi community and baby boomers; the Women’s Forum, a bi-monthly networking event for Haredi business women; and other entrepreneurship education-related activities. Tiffany also facilitates the courses for Haredi women and baby boomers.
Prior to joining HFLS, Tiffany ran her own business providing counseling services by phone to those who preferred distance counseling to in-person weekly appointments. Tiffany developed her business after working for Project Liberty, which provided counseling services to survivors of 9/11, many of whom struggled with traveling on public transportation and attending office appointments.
Tiffany graduated from Sarah Lawrence College, where she focused on economics, and received a Masters in Social Work from Columbia University in New York.
Tanya Hackel, Director of Development
As Director of Development, Tanya is responsible for all aspects of the organization’s fundraising efforts including the annual campaign, the annual event, and donor engagement.
Prior to joining HFLS, Tanya was the Major Gifts Officer at the Neighborhood Coalition for Shelter, an organization providing housing and support services to homeless men and women. She started her development career at UJA-Federation of New York, in the Wall Street and Professional Women’s divisions. Before her work in development, Tanya spent several years as an advertising account manager, working with clients including Maybelline, Cover Girl, M&M’s and Datek Online.
Tanya received her MPA from the Robert E. Wagner Graduate School of Public Service, New York University, and her BA from Williams College.
Shlomo Haft, Microenterprise Program Coordinator
As Microenterprise Program Coordinator, Shlomo focuses on providing business startup and expansion loans to the Haredi community in Brooklyn.
Prior to joining HFLS, Shlomo served for 20 years as Chief Operating Officer and In-House Counsel of Haywin Textile Products, a successful home textile wholesale distributor, where he spent 20 years as Chief Operating Officer and In-House Counsel. He helped grow Haywin’s annual sales from $10-million to $70-million, negotiated strategic joint venture agreements with overseas manufacturers and U.S. based licensors, and oversaw the company’s credit risk decisions.
Shlomo received his undergraduate degree in Economics from Yeshiva University and his JD from Cardozo School of Law.
Valerie Shinder, Staff Accountant
As Staff Accountant, Valerie is responsible for all accounting procedures for HFLS.
Prior to joining HFLS, Valerie held positions in finance and accounting with several corporations in New York and New Jersey. She began her career in Aramark’s Uniform division and went on to become head of accounting at Dynasty House of Design, a large retail and wholesale company, and financial controller at DM Services, an international internet company. She joined the HFLS staff in 2009.
Valerie was born in Odessa, Ukraine, and immigrated to the United States in 1994. She received her Master’s degree in Mathematics from Odessa State University of Education and trained in not-for-profit accounting at New York University.
Bella Fishman, Executive Assistant
Anna Levanidova, Loan Officer/Network Administrator
Raizy Polatchek, Loan Officer/Office Manager
Larisa Shakirova, Loan Officer